High speed, horsepower and glamour collided in Monaco as the Ultimate F1 Superyacht exclusive party entertaining celebrity motorsport lovers who comfortably seated in their super- and mega-yachts, champagne in hand, berthed at the exclusive dockside to watch the Grand Prix in style.
Co-hosted by Libertex, a renowned financial firm part of the Libertex Group, this exclusive soirée added serendipity to the adrenaline-charged motor race swooshing in the background. More than a posh entertainment event and a display of luxury vessels, the Ultimate F1 Superyacht was the meeting point of Monaco’s high life last May weekend.
Getting in pole position
Pushing the pedal to the metal, Libertex watched Ferrari’s Charles Leclerc cross the finish line first, ahead of McLaren Mercedes’ Piastri and his Ferrari teammate Sainz, in the company of its partner and event organiser Tom Claeren and HelloMonaco magazine, the show’s media partner, from aboard the luxurious superyacht intrepidly dubbed “Seven Sins”.
The French racing Blue Bugatti Chiron “patched“ with the Libertex logo, strategically displayed at the vessel’s stern contributed to the “Wow” factor of the show while the superyacht remained docked. What may look like a well-thought-out branding and marketing stunt has in fact proved to be so much more.
Skillfully designed to reflect the financial firm’s brand sophistication and innovative spirit, Libertex’s superyacht was the epicentre of the dockside gathering. High-profile investors, celebrities, influencers and F1 aficionados were among the guests looking forward to an evening promising plenty of networking and unforgettable experiences.
The event offered a sensory extravaganza of gourmet cuisine crafted by private chefs, bespoke cocktails by world-class mixologists, with live performances by international artists. Every detail, from the décor to the entertainment, was orchestrated to reinforce Libertex’s brand values of excellence, innovation, and luxury.
When asked “Why the F1 Superyacht?”, Libertex Group’s CMO Marios Chailis said: “The Monaco Grand Prix is one of the most avidly anticipated motor racing events of the year. It’s a test of resilience but also high skill, speed and anticipation. The superyacht, on the other hand, threw in a much-needed note of exclusivity and innovation to a sporting event that has over the years become synonymous with entertainment.”
“We are thrilled to have co-hosted this exclusive event alongside our partners Tom Claeren and HelloMonaco. Seeing the Libertex logo decorate this awe-inspiring supercar was indeed exhilarating both for us, as well as our partners and associates who joined us on this truly unique venture that will forever stay etched in everyone’s memory.”
For those less familiar with the online trading industry, Libertex operates a leading online trading environment, providing exposure to a vast range of real stocks and contract for difference (CFD) instruments based on widely traded underlying assets, such as Forex, stocks, indices, commodities, exchange-traded funds (ETFs) and more.
Part of the Libertex Group, founded in 1997, Libertex is a financial firm that has been committed to offering a stable and secure environment for anyone interested in exploring the financial markets.
Libertex has won more than 45 industry awards, including most recently PAN Finance’s much-coveted ‘Global CFD Broker of the Year 2024’ award.
Five-star brand awareness
Associating its name with the high-octane Formula 1 sport and Monaco’s exclusive social life, Libertex positioned itself as a top investment services provider and a brand that can appeal to high and ultra-high-net worth investors.
The celebrities and influencers, each with thousands of followers, attending Libertex’s superyacht party ensured that the event’s reach extended well beyond the yacht’s confines. Posts, stories and live streams using a variety of branded hashtags soon began to flow on social media in a visual content frenzy. The panoramic display of the superyacht combined with the perceptible excitement of the Grand Prix laid the groundwork for a viral campaign.
Content continued to flow long after the event, with highlight reels, photo galleries, and guest testimonials flooding social media. Each piece of content was strategically crafted to highlight Libertex’s association with luxury, innovation, and the thrill of Formula 1, reinforcing its brand image.
Libertex, a financial firm with great sportsmanship
In addition to providing award-winning financial services, Libertex also shines as a long-lasting partner of numerous football teams, as it has previously partnered with renowned teams such as Tottenham Hotspur, Getafe CF and Valencia CF. Libertex is currently the Official Online Trading Partner of German titans FC Bayern.
The company’s unwavering commitment to client satisfaction and safety is further reflected by its strict compliance policies and multiple regulations by which it is governed across various jurisdictions.
With an enviable track record of award wins and sponsorships as well as solid regulation, Libertex remains, without a doubt, one of the brokers to follow for many years to come.
