Squid Game makes its European Debut at the Casino Café de Paris

After the Netflix series took the world by storm, Squid Game is making its European debut in a new way at the Casino Café de Paris. New Squid Game slot machines were inaugurated during a grand event on 14 September, with 30 dancers dressed as guards and a DJ dressed as Hwang In-ho, the game master in black. Unveiled as a European preview, the launch party saw one of the players win a jackpot of 35,798 euros.

The Casino Café de Paris remains transformed since the launch party on 14 September. Measuring three-metres in height, the eerie doll from the show welcomes players at the entrance. A photobooth that resembles the show’s observation room, with “masked billionaires” is also part of the new experience. Along the corridors on the upper floor, the famous “guards” in pink outfits, with their faces covered, watch over visitors.

“The tone is set: the Casino Café de Paris is now placed under the sign of the phenomenon series Squid Game. The theming is not limited to the simple decor: for the occasion, ten slot machines are entirely themed around the series. Players can now rediscover the legendary world of Squid Game, to the sound of the series’ iconic soundtrack, under fuchsia lights,” says a recent press release by the SBM.

The themed experience is thanks to a partnership between Monte-Carlo Société des Bains de Mer and Light & Wonder gaming manufacturer. Themes like Squid Games is part of a new marketing strategy by the Monte-Carlo Société des Bains de Mer. In the future, new slot machines, some unique in Europe, will be launched regularly.

Last August, the Casino Café de Paris and its 480 slot machines were decorated in circus colours. Jugglers, artists, dancers, cotton candy sculptors and a ringmaster on stilts performed at the Casino during a “Jackpot Carnival” themed event, while four new slot machines were unveiled.

“Other festive and fun themes will continue to liven up the Casino Café de Paris, challenging its players a little more each day with new worlds,” says a recent press release by the SBM.

Just one month after its launch in September 2021, the South Korean series Squid Game amassed over 111 million views on Netflix, quickly becoming one of the most popular series in the world. A second season is expected right after Christmas 2024.