One year after the acquisition of the “Palace des Neiges” in Courchevel 1850, the Monte-Carlo Société des Bains de Mer (SBM) has unveiled the name of the ambitious hotel project: “Monte-Carlo One – Courchevel”. The name was unveiled on 19 December 2024.
The SBM aims to open the doors of the “Monte-Carlo One – Courchevel” to its first guests for the 2026/2027 winter season.
“With Monte-Carlo One – Courchevel, we are deploying this strategy in an iconic resort that shares these same values, and addresses a common clientele, without forgetting the future synergies in terms of human resources. Courchevel 1850 is also a land of high-level sporting events, it thus positions itself as an alpine mirror of the Principality of Monaco,” said Stéphane Valeri, Deputy Chairman of the SBM.
Innovation and sustainability
Nestled in the heart of the prestigious Jardin Alpin, the establishment, once renovated, will offer a harmonious marriage of design and compliance with the highest environmental standards.
Winter Olympic Games in 2030
“This collaboration with Monte-Carlo Société des Bains de Mer further strengthens our position as an internationally renowned destination. We also welcome the Group’s commitment to responsible and sustainable luxury, which corresponds to the values that we defend. We look forward to see this new prestigious hotel establishment enrich the exceptional offer of our territory, particularly in view of the Winter Olympic Games in 2030,” said the Mayor of Courchevel, Jean-Yves Pachod.
Architects: Herzog & de Meuron
Herzog & de Meuron, an international architecture agency based in Basel, Switzerland, will be behind the new face of the hotel project. Founded in 1978, the agency is led by its two founders, Jacques Herzog and Pierre de Meuron.
The meaning behind “Monte-Carlo One”
The hotel will be the first project under the SBM’s new international brand “Monte-Carlo One – Hotels & Residences”.
“The creation of Monte-Carlo One – Hotels & Residences demonstrates our desire to open up to new markets, by offering experiences and a level of excellence that characterize Monte-Carlo. This brand will embody the values developed by our Group, to meet the expectations of an ever more demanding international clientele,” said Stéphane Valeri, Deputy Chairman of Monte-Carlo Société des Bains de Mer.
The name “Monte-Carlo One” represents the link between the heritage and the future of the SBM. The “one” refers to the contemporary dimension of the Place du Casino, embodied by the new One Monte-Carlo complex. An address that combines the Casino de Monte-Carlo, the Hôtel de Paris Monte Carlo, and the new Café de Paris complex.
Each establishment, including the “Monte-Carlo One – Courchevel”, will have its own universe, while channeling the values of elegance and refinement that are associated with Monte-Carlo.
