Monaco has always been synonymous with luxury, elegance, and world-class hospitality. But in 2024, the tiny yet mighty Principality proved once again why it reigns supreme in the world of high-end tourism. With a 3% rise in hotel occupancy rates and a 5% increase in average room prices, Monaco’s tourism sector isn’t just recovering—it’s thriving.
And that’s not all. The city-state has officially been crowned “Best European Destination for 2025” by European Best Destinations, securing its place as a global travel hotspot.
Monaco’s Post-Pandemic Resurgence: A Model for Success
After years of pandemic-related setbacks, Monaco has bounced back with remarkable resilience. The Directorate of Tourism and Conventions (DTC) has played a key role in this resurgence, focusing on long-haul markets like the USA and the Middle East, while continuing to attract European visitors during off-peak seasons.
The result? A tourism industry that’s not just recovering but outperforming expectations. Hotels are bustling, luxury experiences are thriving, and travellers are flocking to the Principality for its unique blend of glitz, glamour, and world-class events.
Why Monaco? A Destination Like No Other
So, what makes Monaco stand out among Europe’s most iconic travel destinations? Let’s break it down:
- A Playground for the Elite: From the opulent Monte Carlo Casino to Michelin-starred restaurants and designer boutiques, Monaco offers a lifestyle that’s second to none.
- Unmatched Events: The Monaco Grand Prix, the Monte Carlo Ballet, the Rolex Monte-Carlo Masters—each event adds another layer of allure to the city’s calendar.
- A Commitment to Sustainability: While luxury defines Monaco, the Principality is also at the forefront of eco-friendly tourism, with electric public transport, green energy investments, and a commitment to marine conservation.
- A Cultural and Historical Treasure: Nestled between the Mediterranean Sea and the French Alps, Monaco seamlessly blends modernity with tradition, offering visitors a mix of history, art, and architectural marvels.
Monaco Crowned “Best European Destination 2025”
In a resounding victory, Monaco claimed the top spot in the European Best Destinations ranking, receiving over 115,000 votes and surpassing cities like Amsterdam, Madrid, and Lisbon. This marks a historic win, as no other French-speaking city has held this title since Bordeaux in 2015.
European Best Destinations described Monaco as “a perfect blend of sustainability, luxury, culture, gastronomy, wellness, sport, and year-round events.”
For Guy Antognelli, Director of Tourism and Conventions, this recognition is the culmination of years of dedication:
“This award is a testament to the tireless work of our tourism professionals, hospitality experts, and public services. It proves that Monaco continues to set the standard for excellence in travel.”
With over 1.2 million voters from 158 countries participating in the selection process, Monaco’s global appeal has never been clearer.
A Destination You Can’t Miss in 2025
Whether you’re drawn to the adrenaline rush of the Grand Prix, the tranquility of the Exotic Garden, or the sheer elegance of the Hotel de Paris, Monaco offers an experience like no other.
2025 is set to be the best year yet for this dazzling destination, and with its recent accolades, there’s never been a better time to visit.
So, pack your bags, book that luxury suite, and prepare to experience the world’s most glamorous destination. Monaco awaits.
