If the streets of Monaco weren’t already shimmering with automotive elegance, they’re about to get even glossier. BPM Exclusive, the powerhouse behind some of France’s most refined automotive experiences, has taken the wheel at the Maserati showroom in Monaco—ushering in a bold new chapter for the iconic Italian brand in the Principality.
Nestled at 9 Rue des Açores, just a heartbeat away from Monaco’s famous port and the legendary FORMULA1 circuit, this isn’t just a showroom—it’s an automotive atelier. Think less traditional dealership, more haute couture fashion house, where the artistry of bespoke design meets the raw power of Italian engineering. It’s a space where Maserati’s legendary craftsmanship fuses with cutting-edge technology, giving clients the opportunity to curate their own dream machines.
A Tailor-Made Maserati Experience
Stepping into this newly envisioned Maserati showroom feels like entering a luxury design studio for speed enthusiasts. Every detail has been meticulously crafted to immerse customers in Maserati’s world—from hand-selected material samples to high-tech digital tools that allow buyers to customize their vehicles down to the finest detail. The Fuoriserie program, Maserati’s bespoke customization service, transforms every purchase into a personal statement, ensuring that no two cars are alike.
“Maserati Monaco is more than just a new addition to BPM Exclusive—it’s personal,” shared Guido Giovannelli, General Manager of BPM Exclusive. “Having worked with Maserati for 10 years, this moment holds special significance for me. We’re honoured to represent this brand in Monaco and can’t wait to share our passion with our clients.”
A Statement in Speed: The MCXtrema Steals the Show
To mark this exciting transition, BPM Exclusive went full throttle with a spectacular unveiling at the showroom. Guests were treated to an up-close look at one of only 62 MCXtrema models in the world, showcased in an exclusive livery. This ultra-limited edition track monster is the purest expression of Maserati’s high-performance DNA—no-nonsense, all power, and absolutely breathtaking.
“We are delighted with BPM’s commitment in Monte-Carlo, which is exemplified by the presence of the MCXtrema—a car that embodies Maserati’s relentless pursuit of performance,” said Julien Brunet, General Manager of Maserati West Europe.
More Than a Showroom—A Destination
With its tailor-made approach, exclusive reveals, and a vision that seamlessly blends tradition with innovation, the Maserati showroom under BPM Exclusive’s leadership is set to become a must-visit destination for luxury car enthusiasts. Whether you’re looking to commission a one-of-a-kind GranTurismo, admire an ultra-rare hypercar, or simply soak in the atmosphere of Italian elegance, this space promises to deliver an unparalleled automotive experience.
BPM Exclusive isn’t just selling cars; it’s crafting dreams on four wheels. And in Monaco, where luxury is a way of life, Maserati has never felt more at home.
Visit the Maserati Monaco Showroom
Location: Maserati Showroom – 9 Rue des Açores, 98000 Monaco
Contact: Enzo PAPA – +377 6 43 91 66 60
By Appointment Only
About BPM Exclusive
BPM Exclusive is the high-performance heart of the BPM Group, specializing in prestigious and sports car brands. With locations in Monaco, Paris, Bordeaux, and Toulouse, BPM Exclusive sets itself apart through its ultra-personalized approach, combining expert-certified workshops and tailor-made customer experiences. At the helm is Guido Giovannelli, a veteran of the automotive industry with deep Maserati expertise across Europe and Japan.
