Racing fans look forward to May, when the exclusive fiery parties traditionally organized by the Amber Lounge will return to the Principality of Monaco along with the Formula 1 Grand Prix. Sonia Irvine, the organizer of the most famous racing weekend events, shared with HelloMonaco what the public can expect this year.
HelloMonaco: How do you prepare for the Amber Lounge Fashion Show with the current regulations & restrictions surrounding COVID-19?
Sonia Irvine:“It’s been extremely challenging to say the least, the rules and regulations continue to change, day by day, week by week, so we just do our best to be flexible, working & planning within the restrictions and keep positive that it will all work out in the end.
Our Floor plan for the Fashion Show has changed as many as 20 times now, but thankfully the Grimaldi Forum have been really supportive in keeping us up to speed with the rule changes and their COVID working policies”.
HelloMonaco: Please tell us more about the charities you support and the reason why they are important to Amber Lounge?
Sonia Irvine: “It’s extremely important that we support charities that are close to my heart and resonate with me and then hopefully with the F1 community who so graciously give up their time for the fashion show as well as guest attending who give up their money! Creating the Amber Lounge Fashion show was one of my proudest moments, we use our platform to make a real difference to people’s lives, it is Amber Lounge’s way of giving back.
This year we are partnering with Caudwell children as our charity which is really exciting.
Caudwell children’s mission is to change the futures of all disabled children providing access to the services, equipment, therapies and treatments they need. To increase awareness and understanding of the needs of disabled children across the UK and to enable disabled children to lead an active and independent life reaching their full potential.
John and Modesta continue to do amazing Philanthropic work and I am looking forward to working with them to generate funds for there charity”.
HelloMonaco: Will your events look different this year?
“Sonia Irvine: It’s unlikely that we will be able to run a normal Amber Lounge after party, which is understandable given the current circumstances.
The fashion show is confirmed and we hope to be able to incorporate the dining element as well. The show will take the usual format, maybe a bit earlier dependent again on what time we have to finish dining which occurs directly after the show.
If time is limited then we will simply run the fashion and dining at the same time and give our guests a totally new experience. There is always a way …. Most of the time.
We continue to do our upmost to deliver a memorable experience to our clients within the constraints of COVID-19”.
HelloMonaco: Who is the selected fashion designer?
Sonia Irvine: “In 2021 we are working with various exciting partners, to mention a few; we have support from Gulf Oil International, Oribe hair care products, Monaco designer Inessa with her swimwear collection. We are also about to sign an exciting partnership in relation to the designer element, so watch this space”.
HelloMonaco: How did the “Tour with Legends” idea come about?
Sonia Irvine: “The idea came about after key clients of Amber Lounge encouraged us to bring a luxury Supercar tour to life. This was always an idea of ours, and given the cancellation of our 2020 events, it gave us the necessary time to plan and create the Tour With Legends package. I am really excited to add this experience to our Amber Lifestyle portfolio”.
The Amber Group is world-renowned for delivering exceptional experiences in and out of the world of F1®. From exhilarating parties to organisation of corporate incentive weekends, the Amber Group provides unrivalled turnkey experiences for business and leisure clients alike.
HISTORIC GP
April 23 / 24 / 25
The ultimate hospitality for the 12th edition of the Monaco Historic Grand Prix race weekend is held on-board of a luxurious trackside yacht, providing unrivalled Grand Prix viewing and race action which captivates you from start to finish. Enjoy our specially designed VIP hospitality experience which includes an exquisite buffet, exceptional live entertainment and an all-day open bar, including unlimited Champagne. The most up close and personal way to experience the iconic cars this Grand Prix has to offer.
FORMULA E
Evening Yacht Party on May 7
To commence the weekend’s festivities, immerse yourself in the midst of the harbour front’s dynamic atmosphere aboard our yacht, where you will be joined by special guests, partners, business clientele and party goers. Celebration of the E-Prix race weekend kicks-off in style with our unlimited open bar which includes limitless Champagne and premium live entertainment, as we dance into the evening festivities with our Amber Lounge style Yacht Party.
Race Viewing Yacht on May 8
On Saturday, relax trackside on board our superb race-viewing yacht and be part of the E-Prix atmosphere with fellow motorsport enthusiasts and an exclusive driver appearance.
MONACO GP WEEKEND
May 21 / 22/ 23
Experience the Ultimate hospitality package for the Grand Prix race weekend on board our luxurious trackside yacht, providing unrivalled track views to fully immerse you in the exhilarating F1® atmosphere. Throughout the weekend enjoy private tender transfers, exclusive celebrity & Virtual F1® driver appearances, an all-day open bar including unlimited Champagne, gourmet buffets.
